Suppose you run a Teespring campaign for a T-shirt targeted to people who love both rugby and beer. Social Interest Freak allows you to unlock Facebook’s audience intersection technology so you can get a precise audience of people who like both rugby and beer. This will result in higher CTR and ROI because the audience is so targeted.
And you don’t have to stop there! Take it one step further by excluding certain people that you know who will not respond well to your ad. Here is an example taken from a customer who wrote in to our support desk –